- #SEPHORA FIND FOUNDATION FOR FREE#
- #SEPHORA FIND FOUNDATION SKIN#
- #SEPHORA FIND FOUNDATION CODE#
- #SEPHORA FIND FOUNDATION PLUS#
#SEPHORA FIND FOUNDATION SKIN#
This foundation initially intrigued me because it’s described as a foundation that feels like a light coverage skin tint but it promises buildable medium coverage on the skin. What’s not to love? Well, I sure found out the answer to that question.
#SEPHORA FIND FOUNDATION PLUS#
Plus I bought it during the VIB sale at Sephora when the entire Sephora Collection was 30% off so I figured there was no harm in trying it out. Afterall, it is called the Best Skin Ever Liquid Foundation ($25CAD/$20USD). The name itself was enough to make me want to buy it. However, my aversion to Sephora Collection seemed to be taking a turn (or so I thought…) when I started seeing this new foundation everywhere. The whole line seems like drugstore quality for slightly higher than drugstore prices.
#SEPHORA FIND FOUNDATION FOR FREE#
I love Sephora but their own line has just never interested me (actually that’s a lie- I bought one of their clearance eyeliners for $4 once to make it over the $50 minimum for free shipping). Online and on mobile, the company rolled out features like the Virtual Makeup Artist, which uses augmented reality to show what lipstick shades would look like on different skin tones, and the Color Corrector Crash Course, a gamified lesson on “color correcting,” the latest makeup trend with a learning curve that uses different colored concealers for different types of skin problems.I don’t I’ve ever tried something from Sephora Collection. New stores are equipped with user-generated content “beauty boards” and screens with video tutorials. Product education plays a major role in Sephora’s digital initiatives. Marcus said that in a 2015 customer survey, 80 percent of Sephora shoppers said that learning more about beauty is a top priority.
Sephora knows that education is a driving factor for customer decisions. It’s an authority that’s hard to get otherwise.” “They have hard science around what looks good on you and what doesn’t. “Customers can go to a Sephora knowing that employees aren’t going to be pushing irrelevant things on you,” said Paradis.
#SEPHORA FIND FOUNDATION CODE#
On mobile and e-commerce channels, the code drives customer confidence to make digital purchases. Paradis argued that if a customer spends the time in a Sephora to find their Color IQ code, they’ll be more likely to return to the store that they feel knows them, rather than browse the makeup counter at a department store instead. When you’re talking about generating loyalty, we’re talking about generating relevance with consumers.” “It’s about personalization, and the Color IQ and its touch points are all about that.
“Modern day loyalty isn’t about points and tiers in retail,” said Zach Paradis, director of experience and innovation strategy at Sapient Nitro. The Beauty Insider program itself functions as a traditional loyalty program: points are awarded for dollars spent and can be redeemed for sample products the biggest spenders are promoted to higher tiers with better rewards. A search for foundations on using Color IQ.Īs a result, the Color IQ program has made Sephora’s Beauty Insider loyalty program more valuable to consumers, who are looking for a personalized, simplified shopping experience. (In store has to be done by a guided shopping experience with an employee.) Once the code is added to a customer’s Beauty Insider account, Sephora’s loyalty program, it can automatically be applied to mobile and online product searches for the skin and lip categories. Once a customer has her Color IQ (which can only be obtained from a free in-store consultation), she can use it in stores, online and on mobile to sort product displays and minimize the selection put in front of her. “Color IQ - and Lip IQ - answers a big question: what’s the right shade for me? There are thousands of shades out there, so we narrowed down that world to make things easier.” “We believe that education is empowerment, and by enabling our customers to learn, we’re allowing for both higher conversion and deeper brand loyalty,” said Johnna Marcus, senior director of the Sephora Innovation Lab.
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